Based in San Diego, California, NewBlue launched NewBluePOST in 2006, which quickly became the leading developer of video effects, transitions, and titling software for consumer video editing. Soon NewBlue’s penchant for creating easy-to-use, power-packed plugins caught the attention of professionals and broadcasters through its integration with Adobe Premiere Pro, Blackmagic Design DaVinci Resolve, Avid Media Composer, and more.
